First things first, what is a micro-influencer?
While there is no exact number of followers that defines micro vs macro influencers, micro-influencers are generally defined as having between 1,000 and 100,000 followers on social media.
Micro-influencers’ rates are significantly less than those will hundreds of thousands to millions of followers. Celebrities with millions of followers can cost over $250k for a single post. According to AdWeek, micro-influencer are 6.7 times more cost effective than top-tier influencers.
While celebs may play an aspirational role to the average person on social media, micro-influencers reach their audience on a more personal level. They generally have a deep understanding of what resonates with their followers, and followers are more likely to see their content as a recommendation from a friend rather than an ad.
Because they are seen as trusted sources of recommendations, it’s estimated that micro-influencers drive 60x higher engagement than their macro counterparts.
Micro-influencers have created a community around their brand organically by talking about topics that matter to them. They provide a level of authenticity that is not typically achieved through traditional brand advertising.
Micro-influencers are content creating machines. As previously mentioned, they’re cost-effective, and working with a variety of influencers will give you access to high-quality content without requiring the time and budget of branded photoshoots.
Ready to start implementing influencer marketing for your brand? Pelicon offers a turnkey approach to influencer marketing backed by advanced analytics that will increase brand awareness, generate high-quality content and drive sales. Let’s dive in!