Janne Kouri completed a courageous 2,900 mile journey riding his electric wheelchair across the country from Los Angeles to Washington D.C. to raise awareness and funds for the 6 million individuals and wounded service members living with paralysis in the U.S.

Pelicon was tasked with working with the NextStep team and corporate sponsors to market the Ride for Paralysis, extend the reach Janne’s messaging and fundraising efforts, and grow the Next Step audience base.