Salt Life, a watersport apparel brand, was using an out of the box Magento website design with clunky design providing a poor user experience. Pelicon was challenged with the task of reskinning the website design and layout in order to enhance the user experience and ease of use.
Pelicon created a unique design that both reflected the Salt Life brand and provided an easy and streamlined UX, which resulted in a significant increase of website sales conversions.
Because of the success of the Salt Life web design project, Pelicon was tasked with various new web projects and providing ongoing creative support for their digital marketing needs. Pelicon has also concepted, created and executed Salt Life lifestyle and product photo shoots as well as provided graphic design and creative development for branded events such as the Paddle Board Race Festivals in California.