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M.J. Soffe, an athletic apparel brand with deep roots in manufacturing clothing for the U.S. Military and youth athletics since 1946, was losing market share and revenue to other brands with stronger brand voice and digital presence.

Pelicon was challenged with constructing a more contemporary branding and communication strategy that married the two very different sides of the business – military and juniors active wear.


Pelicon developed a targeted email marketing program as part of a larger digital strategy including impactful creative development and deployment. These efforts resulted in a successful market boost for the Soffe brand with positive ROI in just a short time.

Pelicon has since become the acting creative division for Soffe, providing a wide range of services for any creative and marketing needs.


Email marketing strategy + design

Brand book + line-guide creation

Trade show design

Print + digital advertising

Retail store strategy + design

Website + landing page design

Social media asset creation

Video + animation development

Photoshoots + product shoots