The Escape Triathlon Series host events all over the world that each require their own branding but must live together under the Escape umbrella. We were challenged with creating the branding, print marketing and on-site graphics for the series and all of the individual race locations.
In order to give the Escape Series a cohesive look that could be customized by location, we developed a unique branding system where the “A” in the Escape logo could be altered to reflect a defining characteristic of each race location. In Huntington Beach, the “A” becomes a surf board. In Philadelphia, the “A” becomes the Liberty Bell. Take a look at the different locations and logo concepts.